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Ecopreneurship 101: A Practical Greenprint for Wisconsin's Next Business Builders

Ecopreneurship — building a business that treats environmental sustainability as a core strategy, not an afterthought — is one of the fastest-growing segments of the small business economy. Consumers pay a sustainability premium: PwC's 2024 Voice of the Consumer Survey of more than 20,000 people across 31 countries found that 80% are willing to pay more for sustainably produced goods, with the average premium sitting at 9.7%. For entrepreneurs in Sun Prairie and the greater Madison area, that's a real

STATEMENT FROM THE CITY OF SUN PRAIRIE

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – April 8, 2026 Ashley Manthei Communications Manager amanthei@cityofsunprairie.com (608) 608-0322 STATEMENT FROM THE CITY OF SUN PRAIRIE Sun Prairie, WIS. – Steve Stocker, Mayor of the City of Sun Prairie, issued the following statement today regarding the outcome of the City’s Operating Referendum: Yesterday, residents of Sun Prairie voted against a proposed property tax levy increase

SUN PRAIRIE CHAMBER ANNOUNCES NEW VISIT SUN PRAIRIE TOURISM DIRECTOR

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – April 7, 2026 Colleen Burke Economic Development Specialist cburke@cityofsunprairie.com (608) 867-9367 Tiffany Bernhardt Schultz Tourism Director, Sun Prairie Chamber of Commerce tiffanyschultz@sunprairiechamber.com (608) 837-4547   SUN PRAIRIE CHAMBER ANNOUNCES NEW VISIT SUN PRAIRIE TOURISM DIRECTORBernhardt Schultz to lead comprehensive tourism marketing efforts Sun Prairie, WIS. –

CITY OF SUN PRAIRIE OPENS REGISTRATION FOR SLOW MOW-LET IT GROW

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – April 2, 2026 Ashley Manthei Communications Manager amanthei@cityofsunprairie.com (608) 608-0322   CITY OF SUN PRAIRIE OPENS REGISTRATION FOR SLOW MOW-LET IT GROWThis pollinator conservation initiative encourages reduced mowing practices in early SpringSUN PRAIRIE, Wis. – The City of Sun Prairie is excited to open registration for its annual pollinator conservation initiative: Slow Mow-Let

SUN PRAIRIE RECIEVES AWARD FOR EXCELLENCE IN FINANCIAL REPORTING

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – March 31, 2026 Ashley Manthei, Communications Manager amanthei@cityofsunprairie.com (608) 608-0322   SUN PRAIRIE RECIEVES AWARD FOR EXCELLENCE IN FINANCIAL REPORTINGGFOA has recognized the City of Sun Prairie with this certificate for 10 years in a rowSUN PRAIRIE, Wis. – The City of Sun Prairie was recently awarded the Certificate of Achievement for Excellence in Financial Reporting for

Sun Prairie Police Department Seeks Help with Suspicious Animal Death Investigation

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.comFOR IMMEDIATE RELEASE Friday, March 31, 2026   Sun Prairie Police Department Seeks Help with Suspicious Animal Death InvestigationSun Prairie, WI - The Sun Prairie Police Department, in partnership with Public Health Madison  & Dane County Animal Services, is investigating four incidents in which dogs were found dead  or severely injured in northeastern Dane County over a three-month period. Three of the dogs were

SUN PRAIRIE BUSINESS HALLMAN/LINDSAY PAINTS ANNOUNCES ACQUISITION

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – March 30, 2026 Colleen Burke Economic Development Specialist cburke@cityofsunprairie.com (608) 867-9367 Jason Malina Marketing Leader, Hallman Lindsay Paints Jason.malina@hallmanlindsay.com (608) 235-0846   SUN PRAIRIE BUSINESS HALLMAN/LINDSAY PAINTS ANNOUNCES ACQUISITIONThis acquisition expands footprint as independent upper Midwest regional paint manufacturer Sun Prairie, WIS. – The

Profit Path SEO Launches Free Budgeting + ROI Calculator to Help Business Owners Plan Smarter Marketing Spend

FOR IMMEDIATE RELEASE Profit Path SEO Launches Free Budgeting + ROI Calculator to Help Business Owners Plan Smarter Marketing SpendNew tool estimates ROI by industry and recommends how to allocate marketing dollars Sun Prairie, WI — March 28, 2026 — Profit Path SEO, a Sun Prairie-based digital marketing agency, has launched a free online calculator designed to help business owners understand their marketing budgeting needs and make more confident decisions about where to invest. Many small business

CITY OF SUN PRAIRIE TO HOST REFERENDUM PUBLIC SAFETY TOWN HALL

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – March 25, 2026 Ashley Manthei Communications Manager amanthei@cityofsunprairie.com (608) 608-0322   CITY OF SUN PRAIRIE TO HOST REFERENDUM PUBLIC SAFETY TOWN HALLThis final information session will focus on the needs of our public safety departmentsSun Prairie, WIS. – The City of Sun Prairie has hosted six public town halls about the upcoming referendum. These sessions have included a

SUN PRAIRIE POLICE INVESTIGATING CHILD SEXUAL ASSAULT

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.comFOR IMMEDIATE RELEASE Wednesday, March 25, 2026   SUN PRAIRIE POLICE INVESTIGATING CHILD SEXUAL ASSAULT Sun Prairie, WI - The Sun Prairie Police Department is currently investigating a sexual assault involving a child that occurred in the 200 block of South Bird Street in Sun Prairie. The investigation originated with a missing child report filed with the Harvard, Illinois, Police Department. Through that

Sun Prairie Police Investigating Overnight Shooting on Hart Road

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com   Sun Prairie Police Investigating Overnight Shooting on Hart Road On Monday, March 23, 2026, at approximately 4:00 a.m., the Sun Prairie Police Department received multiple calls reporting gunfire in the area of Hart Road. Officers responded immediately and canvassed the area, locating multiple rifle shell casings. At this time, no victims or property damage have been identified. The Sun Prairie Police Department

License Plate Reader Leads to Arrest, Machine Gun Seizure on West Main Street

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.comFOR IMMEDIATE RELEASE Friday, March 20, 2026   License Plate Reader Leads to Arrest, Machine Gun Seizure on West Main StreetSun Prairie, WI - On Thursday, March 19, 2026, at approximately 8:20 p.m., the Sun Prairie Police Department received an automated license plate reader alert regarding a vehicle connected to a stolen vehicle investigation. Dane County has recently experienced an increase in Infiniti vehicles being

SUN PRAIRIE CITY COUNCIL ADOPTS CLIMATE ACTION PLAN

SUN PRAIRIE CITY COUNCIL ADOPTS CLIMATE ACTION PLAN 3/19/2026

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – March 19, 2026 Ashley Manthei Communications Manager amanthei@cityofsunprairie.com (608) 608-0322   SUN PRAIRIE CITY COUNCIL ADOPTS CLIMATE ACTION PLANThis plan will serve as a 25-year roadmap to guide sustainability work in Sun PrairieSUN PRAIRIE, Wis. – The Sun Prairie City Council adopted the Sun Prairie Climate Action Plan (CAP) at its March 17, 2026 meeting. This marks a significant

CITY OF SUN PRAIRIE CELEBRATES EARTH MONTH WITH EVENT SERIES

300 East Main Street Sun Prairie, WI 53590-2227 Website: https://cityofsunprairie.com FOR IMMEDIATE RELEASE – March 17, 2026 Ashley Manthei Communications Manager amanthei@cityofsunprairie.com (608) 608-0322   CITY OF SUN PRAIRIE CELEBRATES EARTH MONTH WITH EVENT SERIESEarth Month events are open to all community members and free to attendSUN PRAIRIE, Wis. – The City of Sun Prairie is thrilled to announce the variety of ways community members can celebrate Earth Month with activities throughout

How Sun Prairie Small Businesses Can Build a Financial Safety Net

Most business failures aren't caused by bad ideas — they're caused by running out of cash. Cash flow problems drive the majority of small business failures, accounting for roughly 82% of closures. For Sun Prairie business owners operating in one of Wisconsin's fastest-growing communities, building a financial safety net isn't pessimistic — it's the work that keeps your business in the game long enough to capitalize on the growth around you.Know Your Cash Flow and Build a Reserve Cash flow is the

Sun Prairie Chamber of Commerce Hosts Ribbon Cutting Ceremony for MVP Rehab & Sports Performance

Contact: Erik Meyer MVP Rehab & Sports Performance mvprehabwi@gmail.com (608) 469-0072   Sun Prairie Chamber of Commerce Hosts Ribbon Cutting Ceremony for MVP Rehab & Sports Performance Sun Prairie, WI – March 12th, 2026 – The Sun Prairie Chamber of Commerce proudly hosted a ribbon cutting ceremony celebrating MVP Rehab & Sports Performance as they join the Sun Prairie Chamber and celebrate the opening of their second location in Sun Prairie. Chamber Ambassadors, Board Members, staff, and City

Smart Foundations: Where New Business Owners Should Invest First

New business owners often assume success hinges on hustle alone. In reality, early investment decisions shape whether a company grows with clarity or stalls under chaos. The difference between scrambling and scaling usually comes down to what you build into the business from day one.Key Takeaways Prioritize systems over shortcuts to avoid expensive fixes later. Invest in brand clarity before aggressive marketing. Protect cash flow with smart financial tools and documentation habits. Build operational

Why City Policies Matter—and How Sun Prairie Businesses Can Stay Ahead

Sun Prairie’s business community is shaped every day by local decisions—zoning shifts, committee approvals, transportation updates, redevelopment plans, and new ordinances. For small and midsize businesses, these changes aren’t abstract government processes; they influence foot traffic, hiring, expansion, and long-term planning. In brief: Local ordinances can directly affect operating hours, signage, parking, accessibility, or outdoor use Zoning adjustments may open new opportunities—or close off ones

How to Launch a Successful Trucking Business: Key Steps, Legal Setup, and Long-Term Success Strategies

Starting a trucking business can be one of the most rewarding ventures in logistics and transportation — but it also demands strategy, compliance, and operational foresight. Whether you’re an independent owner-operator or building a small fleet, success comes from pairing business fundamentals with industry-specific best practices.    Clarify Your Business Model and Niche Before you buy your first truck or hire drivers, define your model and target market. Are you focusing on long-haul freight, local

Business Terms 101: A Beginner's Glossary for Startups

Starting a business is an exciting — and often overwhelming — journey. Between setting up your operations, understanding your customers, and making your first sale, there's a hidden layer of complexity: the language of business. If you're a new or aspiring entrepreneur, wrapping your head around key business terms isn’t just helpful — it's essential for confident decision-making and collaboration. This guide breaks down the most common terms you'll encounter in your early stages, from budgeting and

The Benefits Race: How Forward-Thinking Employers Are Rethinking Workplace Perks

There was a time when health insurance, a 401(k), and maybe a ping pong table in the break room checked every box for what defined a solid employee benefits package. That model no longer cuts it. In a labor market increasingly defined by choice, employers are rewriting the rules of what it means to support their people—not just to recruit talent, but to keep it. What's emerging isn't just about better benefits—it's about rethinking the role of the workplace in everyday life. Rethinking Flexibility Beyond

Forget Fearless — Be Risk-Literate From Day One

Risk isn’t a corner-case concern for entrepreneurs — it’s baked into the DNA of every early decision. Before the first invoice hits or the first product ships, there’s already exposure. One overlooked contract clause, one unsecured vendor, one ill-timed outage, and momentum can unravel. Smart founders don’t aim for risk elimination — they engineer durability. They pressure-test their blind spots, layer protection without adding drag, and build decision systems that hold steady under strain. Risk isn’t