Skip to content

Starting Strong With the Right Business for You


The hardest part of starting your own company is figuring out where to begin. The type of business you decide to start will dictate every aspect of the venture going forward, including whether it succeeds or fails. When deciding to be your own boss, make sure you're picking a field that reflects your skills and interests.

Here are some suggestions for starting your journey towards starting a business.


Evaluating Your Marketable Skills


When figuring out the best industry to get into, consider your past professional experience. Was there a job along your career that you particularly enjoyed or excelled at? The knowledge you take from successful businesses can be applied to make your own company a success as well. It's time to apply these skills to making money for yourself, rather than a boss.


If you don't feel that you've drawn any positive or marketable aspects from your career, your hobbies and special interests might indicate the right business for you. If you do anything creative or productive in your free time, look around online to see how others are monetizing these pastimes. Emulating and improving their strategies will increase the likelihood that your venture is a similar success.


Making Informed Plans


If you don't feel any of your current abilities will translate to successful business ownership, you might consider furthering your education to better suit your goals. The current prevalence of online education programs means getting a master's degree has never been easier. Flexible classes are available, leaving you free to see to your other obligations. Research your school before committing to it, making sure it's reputable and not overpriced.


When you've got an idea of what direction you want to take your project, you should start creating a business plan. This document covers every aspect of your idea, from what services are offered to how your staff is configured. A detailed plan will serve as a roadmap while you navigate this process while also helping you attract investors and talent.


When forming your business, take special care when researching which tax classification will grand your company the greatest benefit. For example, filing as an S Corp will allow the passing of taxes along to your investors, preventing your profits from being charged twice. Rather than paying for an attorney, a formation service that specializes in S Corps can help you through the process at a lower cost. Research regulations in your area before committing to a business model.


S Corp filing is only available to corporations and limited liability companies. A formation service can also help you establish an LLC in Wisconsin if necessary. This is a much quicker and more straightforward process than going through an attorney.


Attracting Loyal Customers


Another challenge when deciding what venture to commit to is finding a customer base. A business idea without a built-in demographic is doomed from the start. Research online to figure out what sorts of people might patronize your company as well as the best ways to advertise to them.


A great way to pull in loyal repeat clients is to promote brand awareness. A memorable and well-designed banner can be used in a variety of online and print advertisements, maximizing ad space to convey as much information to the customer as possible. A trained graphic designer can make you a professional-looking banner for a price, but frugal entrepreneurs can create their own free banner design. With an online tool you can customize a template with your choice of text, colors, and graphics, and then download it to use as you like.


Choosing the right company to start can be a tricky decision. Carefully consider your strengths and weaknesses and find a field that can accommodate both. For help getting your business started and finding aid once you do, see what The Sun Prairie Chamber of Commerce can offer you today!