Skip to content

Downtown Sun Prairie Celebrates Small Business Saturday on November 29

Press ReleaseCommunity

300 East Main Street
Sun Prairie, WI 53590-2227
Website: https://cityofsunprairie.com

FOR IMMEDIATE RELEASE – November 24, 2025
Mary D’Amico
Sun Prairie BID Manager
mdamico@cityofsunprairie.com
608-512-9743
 
Downtown Sun Prairie Celebrates Small Business Saturday on November 29
Free Shopping Passport, Tote Bag Giveaway, Local Prizes & Family Activities Planned

SUN PRAIRIE, Wis. — Downtown Sun Prairie invites the community to celebrate Small Business Saturday on Saturday, November 29, from 10 am to 4 pm with a full day of holiday shopping, family-friendly activities, and festive traditions that highlight the power of supporting local businesses.

This year’s event features the return of the popular Downtown Shopping Passport, encouraging visitors to explore shops, boutiques, restaurants, and services across the downtown district. Shoppers can pick up a passport at any participating business or at Faded Roots Boutique, where the first 100 guests will receive a free Shop Local canvas tote along with their passport.

Visitors who collect a hole punch at each participating business and return their completed passport by 4 pm will be entered for a chance to win one of five themed gift baskets, each valued at $150, from the following local businesses:
  • Beans N Cream Coffeehouse
  • Carpe Diem Boutique
  • Dongzhu Pottery Studio
  • Forever Yours Jewelr
  •  Ruth & Honey Salon and Boutique
“Small Business Saturday is more than a shopping day — it’s a celebration of the power of local,” said Mary D’Amico, Downtown Sun Prairie BID Manager. “For every dollar spent at a small business, an estimated 48 cents stays in the community, supporting local jobs, local families, and the vibrancy of our downtown. When people choose to shop small, they’re helping build the kind of community they want to live in.”

In addition to holiday shopping, families can enjoy seasonal activities throughout the day, including:
  • Grand opening of The Roots Cellar – Local Farm Fresh Market in the lower level of Faded Roots Boutique from 10 am to 4 pm. Explore locally sourced and organic meats, produce, dairy, breads, snacks, frozen meals, beverages, and more — all supporting local farmers and healthy, ingredient-conscious choices.
  • Santa Saturday at the Sun Prairie Historical Museum & Library from Noon to 2 pm. Share your wish, get your picture with Santa, and make some holiday crafts. Free, no pre-registration required.
  • Hand build Christmas Trees and Ornaments at Dongzhu Pottery Sun Prairie’s Free-for-All Clay Event from 1 pm to 4 pm. $10 to keep each item you make after glazing.
  • The beloved Fire & Lights Holiday Parade and Tree Lighting, from 5:30 pm to 7:30 pm. Enjoy a parade of Fire Trucks and other vehicles wrapped in holiday lights and then cheer on Santa and the Mayor as they light the town’s Christmas Tree.
No purchase is necessary to participate in the passport program. Completed passports must be dropped off at any participating business by 4 pm on event day. Winners will be contacted on Monday, December 2, and gift baskets can be picked up at the assigned business during regular hours.

Small Business Saturday is part of a national effort to spotlight locally owned businesses during the holiday season. Downtown Sun Prairie’s event aims to showcase the diverse mix of shops, eateries, and experiences that make the district a destination for residents and visitors alike.

For more information and a full list of participating businesses, visit the Downtown Sun Prairie Facebook Event page or Downtown Sun Prairie’s Website DowntownSunPrairie.com/events.

###

About City of Sun Prairie
Sun Prairie is a vibrant and thriving community located in northeastern Dane County, just east of the City of Madison. The City of Sun Prairie has experienced strong population growth since its incorporation from a village to a city in 1958, undergoing a transformation from a relatively small community of less than 4,000 to an estimated 39,419 today.

Downtown Sun Prairie Celebrates Small Business Saturday on November 29