SCORE: Session 5 - Closing the Loop: Sales Success & Winning Deals Live Event (online)

Session 5: Marketing doesn’t end when the lead comes in—that’s where the win happens. In this final session, you’ll learn how to turn interest into yes, without being pushy, awkward, or anxiety-ridden. We’ll connect the dots from strategy to message to website to lead gen—and show how small improvements to your sales process can turn closing into a confident, positive experience (with AI used wisely behind the scenes for follow-up and consistency).

You’ll learn:

• Why leads go cold—and how to prevent it
• How to sell with clarity and confidence (not pressure)
• How to create a simple closing system that helps you win more often

Dacia Coffey - CEO of The Marketing Blender

CEOs and sales leaders from around the world call on Dacia Coffey to break through revenue plateaus and maximize sales and marketing efforts. A renowned marketing and brand strategist, Dacia is a Fractional Chief Marketing Officer and the CEO of The Marketing Blender, an award-winning B2B sales and marketing alignment agency. She’s the author of Corporate Caffeine, host of the award-winning podcast The Marketing Blender Show, was named an Inc Magazine Entrepreneur of the Year, and was also tapped as an American Advertising Federation “Shooting Star”. She’s also the author and podcast host of Corporate Caffeine, and an internationally recognized speaker helping people unleash individual and organizational potential. Drawing from her experience as a top-tier sales professional, copywriter and three-time business owner, Dacia’s high-energy style and surprising insights deliver motivation and actionable tips to catalyze change and growth.