SCORE: Session 4 - Lead Generation That Works: Build a Predictable Pipeline

Lead generation shouldn’t feel like gambling. In this session, we’ll break down the lead gen strategies that consistently work for small businesses—and what you shouldn’t invest in (because not everything “works,” even if someone on the internet swears it does). You’ll see Blender case studies that show how small shifts create big pipeline results—plus where AI can streamline content, targeting, and follow-up in smart, realistic ways.

You’ll learn:

• The difference between “marketing activity” and a real pipeline system
• What tends to waste money (and why)
• How to build momentum with lead gen that matches your budget and bandwidth

Cate Hollowitsch | Chief Marketing Officer

Cate Hollowitsch is an energetic, results-driven fractional CMO with more than 30 years of experience. Her business success earned her a 2024 and 2025 spot as a Titan of Industry and the 2024 Female Executive of the Year by the Stevie Awards. She is a 2024 TEDx Thought Leader, and the author of Confidence Counts and Mastering the Game of Office Politics. Known for her strategic vision and innovative approach, Cate has successfully led numerous market-defining campaigns and brand strategies. Cate is an adjunct professor in digital marketing and an international keynote speaker.