SCORE: Mediocre by Machine: How AI Moves Your Marketing to the Middle
These tools are built to produce the most probable next word, so they hand you the most
probable version of your message. And the most likely version of your value proposition
happens to be your competitor's value proposition too. Everyone in a crowded market is now
using the same tools and the same prompts to end up in the same place: polished and
forgettable.
Fractional CMO Cate Hollowitsch walks through where AI genuinely earns its keep in your sales
and marketing, where it costs you credibility with buyers, and what customers think about a
business when they can tell a machine wrote the copy. You'll leave knowing which work to hand
over and which work still belongs to you.
Cate Hollowitsch is a storyteller at heart, whether she’s crafting award-winning marketing
campaigns, navigating boardrooms, or writing books on confidence and office politics. Cate is a
fractional CMO with The Marketing Blender. A two-time Titan of Industry, Stevie Award
Female Executive of the Year, and a 2024 TEDx speaker, she has spent her career mastering
the art of persuasion—both in business and on the page. Cate is the creator of Brand
Blueprint®, Culture Canvas™
, and True North OS™
, and she thrives on turning ideas into
action. When she's not advising companies or speaking on leadership, she's writing about the
power dynamics of work, life, and everything in between.
SCORE: Mediocre by Machine: How AI Mo...
Date and Time
Thursday Sep 3, 2026
6:30 PM - 8:00 PM CDT
Location
Zoom Webinar
Fees/Admission
$10.00
Contact Information
Nessa Skrepenski
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