\n
\nThese tools are built to produce the most probable next word\, so they hand you the most
\n\nprobable version of your message. And the most likely version of your value proposition
\n\nhappens to be your competitor'\;s value proposition too. Everyone in a crowded market is now
\n\nusing the same tools and the same prompts to end up in the same place: polished and
\n\nforgettable.
\n\nFractional CMO Cate Hollowitsch walks through where AI genuinely earns its keep in your sales
\n\nand marketing\, where it costs you credibility with buyers\, and what customers think about a
\n\nbusiness when they can tell a machine wrote the copy. You'\;ll leave knowing which work to hand
\n\nover and which work still belongs to you.
\n\n \;
\n\nCate Hollowitsch is a storyteller at heart\, whether she&rsquo\;s crafting award-winning marketing
\n\ncampaigns\, navigating boardrooms\, or writing books on confidence and office politics. Cate is a
\n\nfractional CMO with The Marketing Blender. A two-time Titan of Industry\, Stevie Award
\n\nFemale Executive of the Year\, and a 2024 TEDx speaker\, she has spent her career mastering
\n\nthe art of persuasion&mdash\;both in business and on the page. Cate is the creator of Brand
\n\nBlueprint®\;\, Culture Canvas&trade\;
\n\n\, and True North OS&trade\;
\n\n\, and she thrives on turning ideas into
\n\naction. When she'\;s not advising companies or speaking on leadership\, she'\;s writing about the
\n\npower dynamics of work\, life\, and everything in between.
\n