SCORE: Learn How To Create A CRM & Use A CRM To Grow Your Business

Small Business Customer Relationship Management Basics

Everything can be right about your business model but at the end of the day, you still need customers. In this workshop you’ll learn all about what Customer Relationship Management (CRM) is and isn’t.

Topics to be covered include:

·     What is CRM

·     Why CRM is more than just software

·     What CRM does

·     How CRM can help you obtain new customers or improve existing customer relationships

·     How CRM is evolving within the context of the AI revolution

Robert W. (Bob) Starinsky is a seasoned business professional with over 40 years of practical business experience having served in the banking, manufacturing, consulting and contracting industries. He has held positions in Accounting and Finance, Operations, Distribution and Materials Management, Product Management and Business Development.

Bob is a twice-published author, a former business educator and is currently a business management consultant. Bob holds an Associate’s degree in Marketing and Merchandising, a Bachelor’s degree in Organizational Behavior and Personnel, an MBA degree in Finance and a Master’s degree in Accounting. Bob is a Certified Computing Professional (CCP) and is a member of the Association of Small Business Consultants (ASBC) and is and an Accredited Small Business Consultant (ASBC).