Researching Your Market, bringing your business to the customer. Researching your market is a crucial step and involves so much more than just knowing what your business intends to offer. If a business is going to succeed, this step is critical. Many businesses that close, fail because this step was not taken care of before launching the business. In this session, attendees will be given the steps necessary to properly: Identify their product or service. Assess who their competition is and where they are operating. Evaluate their customers and their needs. Pricing their product or service Determine the marketing platforms they will use to attract the customer. These and additional topics will be discussed in an interactive session led by a certified SCORE mentor with a background in marketing and sales.