SUN PRAIRIE CHAMBER ANNOUNCES NEW VISIT SUN PRAIRIE TOURISM DIRECTOR

FOR IMMEDIATE RELEASE –
April 7, 2026
Colleen Burke
Economic Development Specialist
cburke@cityofsunprairie.com
(608) 867-9367

Tiffany Bernhardt Schultz
Tourism Director, Sun Prairie Chamber of Commerce
tiffanyschultz@sunprairiechamber.com
(608) 837-4547
 
Sun Prairie, WIS. – The City of Sun Prairie is pleased to share that the Sun Prairie Chamber of Commerce has announced that Tiffany Bernhardt Schultz will serve as Tourism Director, a role dedicated to elevating Sun Prairie as a destination for visitors, eventgoers, and the community.

Bernhardt Schultz brings a powerful combination of strategic marketing expertise and deep-rooted community connection to the position. With a professional background in marketing leadership and more than 7 years of engagement with local businesses and stakeholders – along with 5 years of service on the Sun Prairie Board of Directors – she offers a uniquely informed perspective on both the brand and the community it represents.

In her new role, Bernhardt Schultz will lead comprehensive tourism marketing efforts designed to attract visitors and generate overnight stays. She will develop and execute integrated campaigns across digital, print, video, and social platforms; oversee brand assets and content strategy; and collaborate with local partners to promote events, experiences, and businesses that define Sun Prairie. A key focus of her work will include marketing the annual Sun Prairie Sweet Corn Festival.

“This role feels like home,” said Bernhardt Schultz. “It brings me back to my marketing roots while allowing me to build on the relationships I’ve developed throughout the community. Sun Prairie has an incredible story to tell, and I’m excited to help share that story in a way that attracts visitors, supports our local businesses, and celebrates everything that makes this community special.”

As Sun Prairie continues to grow as a destination, Bernhardt Schultz will play a key role in shaping how the community is experienced and perceived – serving as both a strategic marketer and a passionate community ambassador.

“We are thrilled to welcome Tiffany into this role,” said Christina Williams, Sun Prairie Chamber Executive
Director. “Her ability to connect people, ideas, and strategy – combined with her authentic passion for Sun Prairie – makes her exceptionally suited to lead our tourism efforts and elevate our community on a broader stage.”
 
About City of Sun Prairie
Sun Prairie is a vibrant and thriving community located in northeastern Dane County, just east of the City of Madison. The City of Sun Prairie has experienced strong population growth since its incorporation from a village to a city in 1958, undergoing a transformation from a relatively small community of less than 4,000 to an estimated 39,419 today.

About Visit Sun Prairie
Visit Sun Prairie works to attract visitors, support local businesses, and drive economic impact through tourism by leading strategic marketing initiatives, promoting community events, and showcasing the city’s diverse experiences. From signature events like the annual Sweet Corn Festival to year-round dining, shopping, and entertainment, Sun Prairie offers something for visitors of all interests. To see all that Sun Prairie has to offer to residents and visitors, please visit VisitSunPrairie.com. Visit Sun Prairie is primarily funded by City of Sun Prairie room tax, as appropriated through a partnership with the City of Sun Prairie’s Tourism Commission.

About Sun Prairie Chamber of Commerce
The mission of the Sun Prairie Chamber of Commerce is to facilitate the growth and prosperity of members through connection, promotion and education. To learn more about the Sun Prairie Chamber of Commerce, please visit sunprairiechamber.com