The Importance of Marketing Operations

The unsung hero of marketing success. Period. You can buy the latest and greatest marketing automation tool or media package, but if you don't have anyone internally that understands the connection, technology or output of your investment, you might as well save your pennies. Join our panel for this interactive conversation as we dig deep into what goes on behind the scenes of the marketing engine and why it might be a make-or-break factor with the direction you take your marketing efforts.