SCORE: The Unique Challenges of Marketing a Service

Are you struggling to market your service-based business? Do you find it difficult to differentiate yourself from competitors and communicate the value of your services to potential clients? If so, this webinar is for you!

This workshop will provide valuable insights and strategies for effectively marketing a service-based business. Topics covered will include the challenges of making your service tangible and dealing with other issues that are unique to marketing a service versus a product.

Don't miss this opportunity to gain a competitive edge in the service industry!

The Facilitator for this Workshop is Lisa M. Lindgren, Ph.D.. Lisa is a former SCORE leader & mentor and a retired professor of marketing who taught for 20 years at both the undergraduate and graduate levels. Prior to that, she worked as a product manager in the computer networking industry.