SCORE: The Power of Podcast Promotions: Driving Growth for Local Brands

Are you a local business owner looking for a new way to reach and engage your community? Join our 60-minute webinar to unlock the immense potential of podcasting for your brand. In an era where audio is a dominant form of media consumption, podcasts are a powerful and effective tool for local businesses to build trust, drive sales, and acquire new customers.

This webinar will reveal how promotions work in the podcasting world, differentiating them from traditional, evergreen marketing funnels. We'll explore the core equation for a successful promotion: Product/Service + Offer + Scarcity = Promotion. You'll learn how the limited nature of promotions creates urgency and gives your audience a reason to act now. We'll cover the three key promotional categories—Monetization, Activation, and Acquisition—and show you how to design a promotion that encourages the exact behavior you want from your audience.

We will dive into the data to show you why podcasts are a must-have for local marketers. With a staggering 55% of Americans consuming podcasts monthly, the audience is massive and highly engaged. Daily podcast listening is growing across every age group. Most importantly, you will learn that podcast hosts are 5X more influential than social media influencers, as 80% of fans trust their hosts as much as friends and family.

Finally, we’ll guide you step-by-step on how to build and track your own podcast promotion. Learn how to craft a compelling offer and leverage different types of podcast-based "lead magnets," such as exclusive content or special discount codes. We will walk through the process of creating a promotional calendar as a strategic roadmap for your business. You'll leave with a clear action plan to compile your product list and begin building powerful, effective promotions that can become evergreen assets for your brand.

What You'll Learn:

• The fundamental difference between promotions and evergreen marketing funnels.
• How to apply the core promotion equation: Product/Service + Offer + Scarcity = Promotion.
• The three key promotional categories: Monetization, Activation, and Acquisition, and how to use them to achieve your business goals.
• Key statistics on why podcasting is the most trusted and effective medium for marketing.
• Step-by-step guidance on creating a promotional calendar to plan for consistent cash flow and strategic campaigns.
• How to craft compelling podcast offers and titles that capture your local audience's attention.

This webinar is for local business owners, entrepreneurs, and marketing managers who want to use the power of podcasting to grow their brand.

The Facilitator for this event is SCORE Member Francesca Hindmon

Francesca Hindmon founded Monarch Marketing with a clear mission: to transform traditional marketing for the digital age. As President, she has established a powerful partnership with iHeartMedia, enabling the agency to reach 90% of Americans daily through a diverse range of audio platforms, including radio, podcasts, and streaming. Monarch Marketing builds cost-effective, results-oriented systems using multi-layered funnels and strategic content, helping clients transition from old tactics to a new era of impactful digital advertising.

As President of Monarch, Francesca's experience is truly hands-on. She has handled everything from running sales and project management to providing technical support. Her passion for working with small businesses began at the Illinois Department of Transportation, where she offered expertise in website development, marketing, and strategic online planning.

Francesca continues this commitment by partnering with organizations like SCORE Fox Valley, the University CoWork, and Minority Entrepreneur. Her dedication to empowering small businesses also extends to her work in Washington, D.C., where she has served the Howard University Institute for Entrepreneurship, Leadership and Innovation (ELI) and the District of Columbia Small Business Development Center (DC SBDC).