SCORE - Step By Step Email Marketing Guide For Your Business
Email marketing has consistently shown to have the highest return on investment than any other form of business marketing, but to see a large return on investment, you need to understand the basics of email marketing.
In this webinar, marketing expert Patty Ross will teach you the basics of email marketing and techniques to help you build an email list, write a compelling email and create a content calendar.
You will learn:
The email marketing basics, strategies and techniques
How to create a content calendar
How to pick the email platform
How to set up Google analytic tracking links
A/B Testing Tips
Live attendees will receive free business resources, a copy of the slide deck, and a link to this webinar recording.
About the Presenter: Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.
She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, CBD/cannabis, restaurants, political activism, and nonprofits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.