SCORE:Starting A Business On A Shoestring - Marketing On A Budget - Module 2

This Workshop is the Second of a four Part Series on Building A Business On A Shoestring and this second module is called "DIY Marketing On A Budget". At this second Workshop in this series we will focus on :

• Creating a quick customer persona to clarify who you are serving and why it matters.

• Creating professional visuals and branding with free tools

• Learning how to find and engage potential customers using online communities, local networks, email, and word-of-mouth effectively

• Learning to Build buzz through partnerships and local networking

Su Hartung is a SCORE Master Mentor. She has a marketing and communication background with a global specialty chemical manufacturer, worked in broadcast TV news, and spent over 30 years in Toastmasters as a speaker, mentor and workshop facilitator. As a franchise owner, Su operated a B2B marketing business out of her den. Su holds B.A. and M.A. degrees from NIU.

SCORE:Starting A Business On A Shoest...

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