SCORE: Social Media Essentials for Your Business

Patty will cover :

- How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar-$27 value)

- How to choose which platforms make sense for your business

- The right days and times to post on each platform and how often to post

- What type of content to post for best engagement

- What is a social media influencer and why to use them

Patty Ross has well over 20 years of experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has marketing coaching and full-service clients in financial, legal, education, health and beauty, wine, motorsports, e-commerce, coaching, landscape design, cbd/cannabis, restaurants, transportation and logistics, political activism, non-profits and more. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.