SCORE: Pricing of Your Products and Services

Everything you do in your company affects how you can set prices. Craft a comprehensive strategy prescriptive designed for accelerated, profitable growth. Customer targeting, product features, marketing, sales methods, and pricing must be considered together to create a holistic view of pricing. This allows you to predict sales volumes at different price points. Learn the factors that create consumers’ “decision landscapes”— and how effective marketing can re-landscape your customers’ decisions favorably by focusing on the factors that most affect those decisions.

Per Sjöfors is the best-selling author of "The Price Whisperer – A Holistic Approach to Pricing Power" and a thought leader at the Forbes Business Council. He is recognized as one of Inc. Magazine’s "10 Most Visionary Leaders.” “Sjöfors’ extensive background in pricing strategy combined with his pragmatic and detailed methodology will help you find a better way to price your products or services, leading to increased sales and most importantly increased profitability.”–Mike Gallagher, CEO