SCORE: Kicking Off A New Growth Strategy Using AI In 2026

Business owners are entering a year where traditional plans won’t be enough. AI is reshaping how companies attract customers, deliver value, and stay competitive. In this webinar, you’ll learn how to update your growth strategy for 2026 by understanding what AI can do—and what it can’t. You’ll walk away with practical ways to use AI in marketing, operations, customer service, and decision-making. We’ll break down how to evaluate tools, avoid common mistakes, and build a strategy that supports real sales growth rather than chasing trends. This session is designed for owners who want clarity, direction, and a smarter plan for the new year.

What you’ll learn:

• How AI is changing the way small businesses grow

• Which tools support lead generation, marketing, and customer service

• Where AI saves time, money, and resources

• How to update your 2026 strategy so it works in real life, not just on paper

• Key risks to avoid when adopting AI

Who should attend:

This session is ideal for small business owners, solo entrepreneurs, and leaders of growing companies who know their current strategy won’t carry them into 2026. If you want clearer direction, better tools, and a practical plan to improve sales, operations, and efficiency, you’ll benefit from this workshop. It’s especially valuable if you’re curious about AI but want straightforward guidance without the hype.

The Facilitator For This Event is Darlene M. Ziebell, who is a serial entrepreneur and management consultant with more than 30 years of experience launching, scaling, and turning around small and midsize businesses. She built four companies, grew multiple ventures into 7- and 8-figure revenue, and has advised over 20% of the Fortune 1000. With an MBA from Kellogg at Northwestern University, she specializes in strategic planning, crisis management, and helping owners create sustainable growth. Darlene teaches business owners how to build strong systems, make smarter decisions, and prepare their companies for the realities of modern competition.