SCORE: Integrating AI Into Your Small Business: Building a Personal Assistant

Artificial Intelligence is rapidly changing how small businesses operate — but many entrepreneurs are still unsure where to begin, what tools to use, or how AI can realistically help their business today.

This practical, beginner-friendly SCORE webinar will introduce small business owners to the concept of using AI as a “personal assistant” to help manage everyday business activities including communication, marketing, organization, brainstorming, customer follow-up, and repetitive administrative work.

The session will focus on simple, real-world applications using tools such as ChatGPT, Google Gemini, Google Workspace AI features, NotebookLM, Canva, Grammarly, and other affordable systems designed to help small business owners save time and improve productivity.

Participants will:

• Learn what “AI as a personal assistant” really means

• Understand practical uses of AI in small business

• Watch live demonstrations using real business examples

• Learn basic prompting techniques to improve results

• Explore beginner-friendly AI tools and platforms

• Develop a realistic 30-day plan to begin using AI immediately

This webinar is designed specifically for beginners and business owners with only basic AI knowledge. No technical background is required.

Ideal for:

• Startups and early-stage entrepreneurs

• Solopreneurs

• Home-based businesses

• Service businesses

• Small business owners looking to improve efficiency and organization

Attendees will leave with practical tools, examples, and ideas they can begin using immediately in their business.

The Facilitator for this Workshop is Brandon Roger. Brandon is a certified SCORE mentor, business advisor, and community outreach leader serving entrepreneurs and small business owners throughout Central Indiana. With extensive experience mentoring startups, micro businesses, nonprofit organizations, healthcare businesses, and service-based companies, Brandon works directly with entrepreneurs navigating the real-world challenges of growth, operations, marketing, and sustainability.

Through his work with hundreds of small business owners, Brandon has seen firsthand how Artificial Intelligence is becoming a practical and affordable tool for entrepreneurs who often wear multiple hats within their business. His approach focuses on helping business owners use AI realistically — not as a replacement for people, but as a “personal assistant” that can improve organization, communication, customer engagement, productivity, and decision-making.

Brandon regularly provides education and mentoring on practical AI applications for small businesses, including tools such as ChatGPT, Google AI platforms, CRM systems, automation tools, and workflow integration. His presentations are designed to make AI approachable, understandable, and actionable for beginners and non-technical business owners.