SCORE: If They Don’t Remember Your Story, It Didn’t Help You

If They Don’t Remember Your Story, It Didn’t Help You

Learn how to have your customer remember your story so you can increase your sales You may be great at what you do, but if customers don’t remember your story, it doesn’t help your business. The problem is almost always at the edges: a weak opening that loses people before the good part and a closing that fades instead of leaving an impression.

In this webinar, you’ll walk away with practical tools to open in a way that earns attention and close in a way that sticks.

Dave Wallace is a sales leader, business advisor, and SCORE mentor with more than 45 years of experience helping organizations grow through stronger sales strategy, clearer messaging, and disciplined execution. For the past decade, he has worked directly with small business owners and leadership teams as an independent consultant.

Dave specializes in helping entrepreneurs turn ideas into clear, practical action plans that drive growth and measurable results. His approach focuses on simplifying complex challenges, strengthening sales and marketing strategy, and helping business owners make confident decisions.

He holds a degree in English from the University of Notre Dame and is an Amazon #1 bestselling author, which supports his strength in communication, storytelling, and clear messaging. His workshops focus on practical strategies that small business owners can apply immediately.