SCORE: How to Price Your Products and Services for Sustainable Profit

How do you know if you are charging enough? If your prices are based mainly on what competitors charge or what feels reasonable, they could be too low. And if they are, even strong sales can leave you working harder without generating the profit your business needs.

In this webinar, you’ll learn how to better understand what it really costs to run your business and use those numbers to make smarter pricing decisions. We’ll cover how to account for your costs, build profit into your prices, evaluate your current pricing, and recognize when it may be time to make a change.

In this webinar, you’ll learn how to:

• Calculate the major components of the true cost of doing business
• Understand how to build real profit into each sale
• Evaluate whether current prices are financially sustainable
• Recognize the risks of pricing mainly from competitors, intuition or simple markup
• Determine when a price increase may be needed
• Approach raising prices with greater confidence