SCORE: How to Prepare for a Successful Website Development Project

Building a website without a clear plan is one of the most common, and costly, mistakes small business owners make. In this webinar, Jim King of Wheaton Website Services walks you through the foundational work that separates a website that converts visitors into clients from one that just takes up space on the internet. You'll learn how to define your brand story, identify your ideal customer, and establish a clear market position before a single page gets designed. From there, Jim covers how to create content that speaks to buyers at every stage of their decision-making process, and how to think about goal-oriented design that removes distractions and drives action. Whether you're building your first website or planning a redesign, walking into that project with this framework will save you time, money, and a lot of frustration. You'll leave with a practical roadmap you can start using immediately and the confidence to work with a web developer as an informed partner, not just a client hoping for the best.

The Facilitator for this Workshop is Jim King. Jim has been building websites since 1997. The first was for an online invitation business he and his wife created. Working evenings and weekends, he grew the business into a full-time job. Using his experience as an e-commerce business owner, he started Wheaton Website Services in 2008. Wheaton Website Services builds websites that run flawlessly for businesses that want to convert visitors into clients whether that's e-commerce or professional services. Today, Wheaton Website Services supports clients across the globe in a wide variety of industries.