SCORE: How to Improve Your Visibility in Search and AI

Customers no longer rely only on traditional search results when researching a business. AI systems are forming opinions and generating answers about those businesses in real time. Google AI Overviews, ChatGPT, Perplexity, and other AI tools now summarize, compare, and recommend companies before a visitor ever clicks a website.
Tommy will cover:
• How AI-generated answers differ from traditional search results
• Why some businesses appear in AI summaries while others don’t
• The difference between traditional SEO and AI visibility
• What makes content more likely to be cited or referenced
• Foundational improvements that strengthen your visibility across platforms
This session is designed specifically for small business owners. You do not need technical expertise to benefit. You will leave with a clearer understanding of what is changing, what still matters, and practical next steps you can take to improve how your business shows up when customers search or ask AI for help.

Tommy Landry is a digital marketing strategist with over 25 years of experience in SEO and online visibility. He is the Founder of Return On Now, established in 2009, where he advises businesses on how to strengthen their presence across search engines and AI platforms.
Tommy has been delivering SCORE workshops since 2013 and regularly speaks to business audiences about how discovery is changing and what practical steps organizations can take to adapt. As search has evolved, he has focused on helping companies understand how traditional SEO connects with newer disciplines like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). He is also the author of From SEO to AEO to GEO: The New Rules of Search in the Age of AI.