SCORE - Harness Value to Create Price Strategy Today

Harness Value to Create Price Strategy Today 
 

Workshop presenter Brian Rawson is the founder of the marketing and design agency Owl Street Studio.
Brian founded the agency by bringing together his years of experience as a freelance creative, his education in multiple disciplines, and his passion for social activism. As a freelance creative, Brian worked with a wide range of clients from non-profits to local businesses to large companies such as Starbucks and Barnes and Noble. This diversified experience combined with Brian’s background in psychology, design, literature, music, and business came together to form Owl Street Studio and their social justice-centered approach to marketing and design.

Through Owl Street Studio, Brian uses the power of empathy, marketing, and design to help you solve the complex problems in front of your business or non-profit. By working together to dismantle the obstacles in front of you, Owl Street Studio strives to build a place for all of us at the table.

In a lot of ways, starting a business or non-profit is just puzzle solving. You face one complex problem,
solve it, and face another one, solve that one, and repeat, repeat, repeat. But even with the confidence of solving so many complex problems, so many founders and leaders get stumped by one particular puzzle: price.

In our work with businesses and non-profits of all shapes and sizes, questions like these come up over
and over again: “How much should I charge? How little should I charge? Do I use an hourly rate? A
package rate? A retainer? A flat fee?”

Thankfully, today, you can answer all of these questions and solve the rest of the complex puzzle of price strategy by swapping out one simple word for another, by swapping “price” for “value.” In this talk, learn how to position your prices against your competition. Learn how to charge the price you want instead of the price you feel forced to charge. And learn how to align all of the other sprawling puzzle pieces of price by learning how to harness the power of value, emotions, perceptions, brand, and beliefs.

To learn more about Owl Street Studio and Brian Rawson, visit their website at www.OwlStreet.Studio