SCORE:Google Analytics Foundations: Setup, Navigation and Tracking

Google Analytics is a powerful tool for understanding how your website performs, but many small business owners never use it because it feels overwhelming or was never set up correctly. Without the right foundation, it’s challenging to trust your data or determine the best course of action.

In this webinar, you’ll learn how Google Analytics works in a practical business context and walk through the setup process step by step. You’ll leave knowing exactly what Google Analytics tracks, how it supports smarter decisions, and how to confidently navigate the platform so you can start using your data right away.

You’ll learn:

• Understand what Google Analytics is and why it matters
• See how Google Analytics tracks website activity
• Create and set up a Google Analytics property
• Add tracking to your website and verify it’s working
• Navigate the GA4 interface with confidence
• Identify key actions and mark important events as conversions