SCORE: Get Found Online: A Small Business Guide To SEO That Works

Get Found Online: A Small Business Guide to SEO That Works gives small business owners a clear, practical introduction to the parts of SEO that actually help a website perform better. This session will explain what SEO is, how search engines work, the difference between on-site and off-site SEO, what keyword research means, why content matters, how trust is built online, and why clear goals and calls to action are essential to turning visitors into leads.

Attendees can expect a hands-on, business-focused presentation built around real-world website improvements they can start making right away. By the end of the program, participants will better understand how to evaluate their own website, spot common SEO weaknesses, and make simple, meaningful updates the very next day to improve visibility, credibility, and results.

Jim King is the owner of Wheaton Website Services, where he helps small businesses build and maintain websites that run flawlessly and convert visitors into clients. With three decades of experience in website development, e-commerce, hosting, and analytics, he works with platforms including WordPress, WooCommerce, Shopify, BigCommerce, and Zen Cart. Jim specializes in practical, results-focused website strategy that helps business owners improve performance, visibility, and user experience. He is known for translating technical website and SEO concepts into clear, useful guidance that small business owners can apply right away.