SCORE: From Producer to Orchestrator: Redesigning Your Marketing For AI

Creating value with AI is rarely a problem with the technology available. Most teams already have tools capable of more than they're using. The gap is what people do with them. Most are still producing with AI, when the real leverage comes from orchestrating it. That shift requires something no tool can hand you: an informed persona, a clear read on your buyer, and real differentiation. Without that foundation, AI isn't a thought partner. It's guessing on your behalf.

This session breaks down the three tiers of AI maturity, walks through cautionary examples of obvious AI use, and gives you a practical way to move your team from producing to orchestrating.

The Facilitator for this Workshop is Stacey Force. Stacey is a strategic marketing executive and Fractional Chief Marketing Officer who specializes in product commercialization, go-to-market strategy, and ecosystem orchestration for B2B professional services and technology companies.

With 25+ years of experience spanning workforce solutions, technology, healthcare, and consulting, Stacey excels at building multi-sided platforms and orchestrating complex partner ecosystems. She has driven growth initiatives for marquee brands including ManpowerGroup, Korn Ferry, Honeywell, Philips, NEC, and Verizon Wireless, working at the intersection of people, technology, and market transformation.