SCORE: Feeding the Machine: How to Create Content AI Wants to Read

When your customers ask ChatGPT or Gemini/Google "who's the best near me," the AI answers with names. The businesses it names are the ones whose websites are built for how AI actually reads, and most aren't.

In this hands-on workshop, we break down a five-ingredient recipe any small business owner can run on their own website this week, including real before-and-after examples, the true story of how Skol Marketing discovered how AI categorized their own business (and fixed it), and the HI + AI approach: AI for speed, human input where it matters most.

You'll walk away knowing how to:

Turn your website pages into direct answers AI engines quote

Build FAQ sections that show up in AI results

Get more customer reviews and put them to work

Check whether AI is recommending your business in 15 minutes a month

The Facilitator for this Workshop is Ben Theis. With the digital marketing and Search Engine Optimization (SEO) skills he built at Google, Ben founded Skol Marketing with one purpose: to help the small businesses he loved grow by educating, informing and assisting them with the daunting-but-necessary work of getting their names out online.