SCORE: Event Readiness: Preparing for Peak Seasons with Amazon

In this session, discover essential strategies to effectively prepare for peak shopping periods like Prime Day and Holiday season. Learn the fundamentals of peak season success including how to optimize deals and discounts, manage inventory effectively, and when to ship inventory into Amazon's fulfillment centers if enrolled in Fulfillment by Amazon (FBA). We will also cover key topics such as Lightning Deals, Prime Exclusive Discounts, advertising, and inventory forecasting to help you meet increased customer demand. Finally, we will also share information on the resources and programs Amazon has to help enable small business success.