SCORE: Business Transformation 5 - Content Marketing

This Business Transformation Series is a deep-dive into Digital Marketing and features breakout sessions led by SCORE Mentors, workbooks and homework assignments and interactive discussion with other mentees and SCORE Mentors. 

Goals of this session include:

•    Identify a list of potential content topics

•    Understand how to use email and/or SMS to get your message out

•    Learn how to get started with some basic “paid” options to reach your audiences

The Facilitator for this Event is Neal Linkon. Neal retired as the Director of Marketing Operations for Children’s Wisconsin. His career included work as a consultant for Fortune 500 companies, with responsibilities ranging from public relations to internal communications to marketing, with a focus on digital marketing over the latter half of his career. Neal was inducted into the Healthcare Internet Hall of Fame in 2016 and was named the winner of the John A. Eudes Vision and Excellence Award in 2021. He is now a certified SCORE mentor.