SCORE-Beyond The Logo : Building A Brand That Matters

In today's Digital-First World, having a strong brand isn't just nice to have, it is essential for business survival and growth. At this event, we will explore why modern consumers are increasingly choosing brands based on values and trust, not just products and prices. You will learn how small businesses and entrepreneurs can build authentic , memorable brands that resonate with their target audience in an age where customers do their research long before they ever talk to you .

You will learn how tech is shifting the traditional sales model, and practical strategies to define and build differentiated brand messaging that aligns your brand with your ideal customers.

The facilitator for this event is Stacey Force. Stacey is a results driven marketing executive with over 20 years of experience driving impactful strategies and fostering innovation within the B2B landscape. She is currently working as a Fractional Chief Marketing Officer with The Marketing Blender , providing executive leadership and strategy to help organizations build a system for predictable, sustainable growth. She is also the Co-Founder and Chief Commercial Officer for Geminon , an employee experience solution that transforms workplace contributions into portable , verified micro credentials through AI assisted peer recognition. She has successfully driven growth initiatives for marquee brands including Korn Ferry, Honeywell, NEC, Phillips, and Verizon