SCORE: Beyond Funnels: The Four Principals The Power Modern Growth Pathways

Most businesses are taught that growth follows a funnel. Generate awareness, capture leads, close the sale. In reality, modern buyers do not follow a straight path. They discover businesses through conversations, referrals, communities, search, content, and private networks that traditional funnels cannot fully explain.

In this practical session, strategic growth advisor Troy Sandidge introduces four core principles that help entrepreneurs understand how growth actually happens today. Drawing insights from psychology, neuroscience, behavioral science, strategy, marketing, and systems thinking, this talk simplifies complex ideas into clear actions business leaders can use immediately.

Attendees will learn how to rethink funnels, build stronger discovery pathways, and create growth systems that adapt to real customer behavior. The session also introduces proprietary frameworks designed to help entrepreneurs simplify marketing, strengthen relationships, and navigate new tools like AI with greater clarity and confidence.

Key Takeaways:

• Understand the four growth principles that shape how modern businesses grow

• Learn why traditional funnels often break down in today’s attention economy and what to do instead

• Discover how to influence and activate real buying decisions: referrals, conversations, and dark social 

• See how psychology, neuroscience, and behavioral science shape customer perception and trust

• Learn how growth frameworks can simplify strategy, marketing, and systems for entrepreneurs

• Gain a practical lens for evaluating new marketing platforms and how to integrate AI tools to actually help you run your business instead of being a costly effort that

Troy Sandidge is an award-winning global marketing strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions for B2B, Tech, SaaS, Startups, SMBs, and Nonprofits. A 4x CMO, 3x Founder, and 5x agency builder known as the Strategy Hacker®, Troy helps brands simplify marketing complexities to maximize growth, generating $175M+ in revenue, building 40+ brands, launching 3,500+ campaigns, and executing 290+ brand collaborations over his 15-year career across content, brand, social, and growth marketing. He’s also a Webby-nominated, Top 0.5% marketing podcaster with over 1.2M downloads. Troy is a keynote speaker with over 650 talks across five continents, sharing stages with notable figures such as President Barack Obama, Oprah, Russell Brunson, Andrew Huberman, Gary Vaynerchuk, Viola Davis, and more. Additionally, he is an acclaimed author, investor, emcee, and secretly a competitive table tennis player.