SCORE: Better Questions. Better Decisions. Better Business.

Every business decision begins with a question—but too often, we ask the wrong ones.

Whether you're an entrepreneur, business owner, sales professional, or leader, the quality of your questions directly influences the quality of your decisions, customer conversations, and business results.

In this interactive workshop, author Billy Hyland introduces a practical framework for asking better questions to uncover opportunities, understand customer needs, strengthen sales conversations, and make more confident business decisions. Through real-world examples and guided reflection, participants will discover how better questions can change the way they think, sell, lead, and grow.

Objective

Participants will learn a practical framework for asking better questions that strengthen sales conversations, improve decision-making, and drive better business results.

Key Takeaways

• Ask more effective questions that uncover opportunities and customer needs
• Use intentional questions to strengthen sales conversations and business decisions
• Apply a practical questioning framework to strengthen leadership, communication, and business growth

The Facilitator for this Workshop is Billy Hyland. Billy is the founder of Level Positive™, a personal and professional growth company dedicated to helping people design their next chapter through better questions, practical frameworks, and transformational experiences. He is the author of The What If Shift and serves as Vice President, Creative Director at Spectrum Science, where he helps organizations solve complex business challenges through strategic thinking and communication. Billy speaks to individuals, teams, and organizations on the power of better questions to drive stronger leadership, more meaningful conversations, better decision-making, and lasting business growth.