SCORE - B2B Sales: How to Understand the Customer's Business

This webinar will help you develop the skills to understand your customer's business in a business-to-business environment. Everything in business has changed and the old ways of understanding customer needs and engaging with them are different.
 

During the session, we will share some of the best practices of understanding your customer including how to conduct research to understand the customer's business environment, how to engage in an active listening dialogue, and how to fine-tune your analytical skills to develop and position the solutions your customers need.
 

The facilitator for this webinar will be Rob Brodo. Rob is President & CEO of global talent development firm Advantexe. Advantexe is a world leader in the design, development, and delivery of Business Acumen, Business Leadership, and Strategic Business Selling. Rob has worked with thousands of businesses and professionals helping them develop their skills and improve their business performance.