SCORE: AI Prompt Like a Pro

The quality of your AI results depends heavily on the quality of your prompts. In this hands-on workshop, entrepreneurs will learn how to move beyond simple one-sentence requests and create structured prompts that produce dramatically better outputs. Participants will explore proven prompting frameworks, learn how to refine and troubleshoot weak prompts, and build reusable prompt templates that save time and improve consistency across marketing, operations, customer service, and more.

Differentiate between basic prompts and structured prompts

Explain why prompt quality directly impacts output quality

Apply proven prompt frameworks (e.g., role, context, task, format, constraints) to generate more precise and useful results

Refine and iterate prompts to improve clarity, accuracy, and tone without starting from scratch

Incorporate constraints and formatting instructions to produce outputs that are immediately usable (tables, summaries, step-by-step plans, etc.)

Create reusable “prompt templates” that save time and ensure consistency across recurring tasks

Identify and troubleshoot weak or ineffective prompts and quickly adjust them for better performance

The Facilitators for this Workshop are SCORE Members Doug Safford and Tracie Marciniak.

Tracie is the founder of Business IS Personal and a SCORE Master Mentor. She blends 20+ years of business strategy with the psychology behind why owners get stuck. A former corporate VP pursuing her Master's in Psychology, she takes the fear out of AI and helps you spot where you can work smarter, connect better, and stand out from your competition. Explore what needs to change and how to implement it, and see the difference in your bottom line. Friendly reminder: your gift is the magic. AI just lets more people in on it.

Doug has spent 40 years in enterprise technology, most of it teaching large, slow organizations to build software fast. He co-founded CompoZed Labs at Allstate and founded XP Labs at CVS Health, where he grew the practice from a one-person idea to 400+ people shipping cloud products — with zero production defects across a four-year stretch. His work has been profiled in The New York Times and Fortune, he holds a U.S. patent, and he began his career as a nuclear engineer in the Navy submarine force.

Today he advises companies and clients on adopting AI — how to put it to work rather than just talk about it — spanning strategy, application development, and hands-on tooling. He has built and published an app in the ChatGPT marketplace, and through SCORE he mentors small business owners on using these tools practically.