SCORE: 16 Years and Still Talking: Why Everyone Is Starting a Podcast

It feels like everyone has a podcast right now. Founders, consultants, agencies, creators, even brands that swore they’d never touch audio are jumping on the trend. That’s not an accident. Podcasting has quietly become one of the easiest ways to build visibility, credibility, and real connection at scale.

In this session, Lorraine Ball draws on 16 years behind the mic to look at where podcasts fit in today’s marketing ecosystem, how people actually discover and consume them now, and what separates podcasts that move the business forward from those that simply exist.

This isn’t about jumping on a trend. It’s about understanding the role podcasting plays today so you can make smarter decisions about whether, and how it belongs in your strategy.

Lorraine Ball is an entrepreneur, author, speaker, and the voice behind More than a Few Words a marketing podcast. She brings big ideas down to earth with practical tips, a dash of humor, and a whole lot of real-world experience.

From her days in corporate boardrooms to running her own business, Lorraine has seen what works—and what doesn’t. Her style is smart, approachable, and straight to the point, giving listeners the insight and inspiration they need to take action.