Five Questions to Answer Before You Spend Another Dollar on Marketing

Five Questions to Answer Before You Spend Another Dollar on Marketing
Presented by Kit Osborne & Mike Schuster

If you've ever felt overwhelmed by all the things you're supposed to be doing to market your business, you're not alone.

Social media. Advertising. Email marketing. Networking. Content creation. Search engines. Podcasts. Video.

Everywhere you turn, someone is telling you what tactic you should try next. But before any marketing strategy can be effective, you need a clear foundation.

In this interactive workshop, Kit Osborne and Mike Schuster will guide participants through five essential questions that help clarify who you're trying to reach, what problem you solve, why customers should choose you, how to clearly communicate your value, and why it matters for customers to take action.

This isn't a lecture—it's a working session. You'll have dedicated time to think through your own answers, complete guided exercises, and leave with a practical one-page foundation you can use to make future marketing decisions with greater confidence.

Whether you're just getting started, feeling stuck, or simply looking for more clarity in your marketing efforts, this workshop will help you cut through the noise and focus on what matters most.

You'll Leave With:

• A clearer understanding of your ideal customer
• Better language to describe your business and value
• Greater confidence in your marketing decisions
• A practical worksheet you can continue building on after the workshop
• A framework that makes future marketing tactics easier to evaluate