Social Media Strategy - Content is King! You often are hearing about Social Media Strategy: Is it right? What tools are you using? Or how does it align with your other marketing. But how much time and effort are you putting into content creation? Content is king today. Good content can overcome a weak strategy, while the best strategy in the world will fail without the appropriate content. This session will cover the various forms of content, what’s appropriate (or inappropriate) for specific social media outlets, what content works with various demos and how important it is to properly invest in content creation in your social media.