Skip to content

City of Sun Prairie to Host Festive Lineup of Holiday Events

300 East Main Street
Sun Prairie, WI 53590-2227


FOR IMMEDIATE RELEASE – November 16, 2023
Jake King
Communications and Diversity Strategist
(608) 332-5397


City of Sun Prairie to Host Festive Lineup of Holiday Events

The City of Sun Prairie's Downtown Business Improvement District and Tourism Commission are delighted to present a series of festive events on Saturday, November 25, offering a thrilling holiday experience for all.

Kicking off the celebration at 10 a.m. is Small Business Saturday, highlighting downtown businesses in the heart of the city and encouraging community members to shop local. The festivities will conclude with the grand finale at 6 p.m., which features the highly anticipated 108th Annual Fire and Lights Parade in Downtown Sun Prairie.

Small Business Saturday

Community members are encouraged to come downtown and experience the Small Business Saturday extravaganza from 10 a.m. to 4 p.m. Shoppers will be immersed in holiday cheer as local businesses deck the halls with colorful décor and offer exclusive promotions on select products and services.

Starting at 10 a.m., attendees can swing by Beans n Cream Coffeehouse in Cannery Square to snag one of the 100 Shop Local tote bags, generously sponsored by Beans n Cream Coffeehouse, each adorned with a shopping passport. Another set of 100 passports will be available once the first batch of bags finds new homes. In addition, there will Christmas carolers downtown, spreading cheer from business to business!

Santa Saturday

Santa will begin making his stops in Sun Prairie starting November 25 from 12 p.m. to 2 p.m. at the Historical Library & Museum. Families are encouraged to come out so kids can make their requests and determine if they are on the naughty or nice list! For anyone unable to attend the initial date, rest assured that Santa will still be making appearances. Catch him at Glass Nickel Pizza on December 2, from 10 a.m. to 12 p.m., the Crosse House on December 9, from 12 p.m. to 2 p.m., and at Beans n Cream Coffeehouse on December 16, also from 12 p.m. to 2 p.m.

Holiday Window Paintings

Downtown businesses will have their storefronts professionally painted and decorated for the holiday season. This is something that should not be missed! Community members are encouraged to take photos with their favorite displays and tag the business.

108th Annual Fire & Lights Parade

Celebrate the holiday magic at the 108th Fire and Lights Holiday Parade in Downtown Sun Prairie, planned in partnership between the Sun Prairie Fire Department, Historical Library & Museum, and the Tourism Commission.

As anticipation builds for the fire trucks' arrival, the festivities begin at 5:50 p.m. Attendees can enjoy a variety of entertainment, including a captivating street performance by Fusion Dance Academy dancers in front of the Historical Library & Museum. The parade will kick off at 6 p.m., featuring fire trucks adorned with festive holiday decorations from area fire departments. The trucks will travel east on Main Street, converging at the intersection of Main Street and Church and Market Streets.

Once parked Santa Claus will use his magic to illuminate the Downtown holiday tree in front of the Historical Library & Museum. Following the tree lighting, attendees can enjoy the creative displays of the trucks on Main Street, providing a magical backdrop for holiday joy. The street will be closed until 7:30 p.m., offering ample time to soak in the seasonal spirit.

“We are thrilled to offer the Sun Prairie community so many different ways enjoy the magic of the holiday,” said Alyse Peters, Special Events & Sponsorship Manager.

For the latest updates and to stay informed about all the holiday happenings, visit Downtown Sun Prairie’s Facebook page or explore the Downtown section on the City’s website at