In this workshop, you will: Learn why non-profit leaders need to build a strong brand. Get tools to clarify and build your brand story. See examples of local non-profits who have built strong brands by engaging their audience with a compelling brand experience. Fritz Grutzner is the founder and president of Brandgarten – a brand strategy firm whose clients include Johnson & Johnson, MetLife, Organic Valley and Delta Faucet, as well as nonprofits, such as The Wilderness Society and United Way of Dane County.