SCORE: 7 Marketing Mistakes That Kill Small Business Growth

Most small businesses don't have a marketing problem. They have a foundation problem.

They're running ads before they know exactly who they're selling to. They're posting content before they can clearly say why someone should choose them over anyone else. They're spending money and wondering why it isn't working.

This workshop is about the seven mistakes that cause marketing failure. Not tactics you got wrong. Structural problems that make every marketing activity less effective, no matter how much you spend.

Brian Talbot walks participants through each mistake using a live self-assessment worksheet. You score your own business in real time, identify your biggest gaps, and leave with a clear sequence for what to fix first.

WHAT ATTENDEES WILL LEARN

• Why marketing too early is more damaging than not marketing at all
• The Market–Message–Map framework: how to diagnose exactly where your marketing is broken
• Which of the 7 mistakes is actively costing you the most right now
• How to use your score to build a clear marketing priority sequence
• The 3 questions every small business owner must answer before spending the next dollar on marketing
• A scoring tool you'll use again every time you consider a new marketing investment

WHO SHOULD ATTEND

Built for small business owners who have put time or money into marketing but aren't sure what they got for it. Also, right for anyone about to start marketing and who wants to build on solid ground instead of finding out what's missing after the money is spent. No marketing background required.

The Facilitator for this Workshop is Brian Talbot. Brian is a fractional CMO, business speaker, and founder of MyMarketingMap.com. He has spent more than 30 years helping small and mid-size businesses double or triple their growth with marketing grounded in strategy, not guesswork. Brian is the creator of the Market–Message–Map framework and a marketing instructor. He is founder of The Value CMO, where he works as a fractional CMO with growth-focused businesses. thevaluecmo.com · mymarketingmap.com