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DTSTART:20260304T003000Z
DTEND:20260304T020000Z
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SUMMARY:SCORE: The Billion-Point Breakdown: Search\, AI\, and Your Business
DESCRIPTION:The Billion-Point Breakdown: Search\, AI\, and Your Business\nLet's talk about the elephant in the room: search is broken\, and most small business owners are still playing by 2019 rules.\n\nI'm Elijah Litscher\, CEO of The Loop Marketing\, and I've spent the last few weeks diving deep into two groundbreaking studies that reveal what's actually happening with Google Search and AI-powered search in 2026. And honestly? The findings are both alarming and incredibly actionable.\n\nWhat We're Covering:\n\nStudy #1: AHrefs' Analysis of 1 Billion+ Data Points\n\nThis is the most comprehensive look at how AI is reshaping search results\, click-through rates\, and organic traffic. I'll show you:\n\n\n	Where the clicks are really going (spoiler: it's not where you think)\n	How AI Overviews are decimating traditional search rankings\n	The specific types of content that still win in 2026\n	Actionable SEO strategies that actually work in the AI era\n\n\nStudy #2: Datos & SparkToro's State of Search Report\n\nThis study reveals where your customers are actually searching   and it's not just Google anymore. Perfect for anyone in e-commerce\, retail\, digital advertising\, or media\, this research shows:\n\n\n	The declining dominance of Google and what's replacing it\n	Where different demographics are going for answers\n	Platform-specific search behaviors you need to know\n	How to diversify your "findability" strategy beyond just Google SEO\n\n\nWhy You Need to Be Here:\n\nIf you're a small business owner\, entrepreneur\, or marketer still relying on "traditional SEO\," you're already behind. This isn't doom and gloom   it's a wake-up call AND a roadmap.\n\nI'm not here to sell you anything. I'm here to break down billion-dollar research studies into plain English and give you a clear action plan you can implement starting THIS WEEK. No fluff. No jargon. Just the truth about what's working\, what's dying\, and how to stay ahead.\n\nWho Should Attend:\n\n\n	Small business owners trying to get found online\n	E-commerce and retail marketers\n	Digital advertising professionals\n	Anyone spending money on SEO or Google Ads\n	Entrepreneurs building their online presence\n	Market researchers and industry analysts\n\n\nWhat You'll Walk Away With:\n\n A clear understanding of how AI is changing search\n\n Data-backed insights on where your customers are actually looking\n\n Specific\, actionable tactics you can implement immediately\n\n A 2026 search strategy that doesn't rely on outdated SEO tactics\n\n Confidence that you're not wasting money on dead channels
X-ALT-DESC;FMTTYPE=text/html:<span style="color: rgb(13\, 61\, 114)\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 64px\; font-weight: 600\; letter-spacing: -1px\; background-color: rgb(255\, 255\, 255)\;">The Billion-Point Breakdown: Search\, AI\, and Your Business</span>\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">Let&#39\;s talk about the elephant in the room: search is broken\, and most small business owners are still playing by 2019 rules.</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">I&#39\;m Elijah Litscher\, CEO of The Loop Marketing\, and I&#39\;ve spent the last few weeks diving deep into two groundbreaking studies that reveal what&#39\;s&nbsp\;<em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">actually</em>&nbsp\;happening with Google Search and AI-powered search in 2026. And honestly? The findings are both alarming and incredibly actionable.</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What We&#39\;re Covering:</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Study #1: AHrefs&#39\; Analysis of 1 Billion+ Data Points</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">This is the most comprehensive look at how AI is reshaping search results\, click-through rates\, and organic traffic. I&#39\;ll show you:</p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; padding: 0px 40px\; margin-block: 24px\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Where the clicks are&nbsp\;<em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">really</em>&nbsp\;going (spoiler: it&#39\;s not where you think)</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">How AI Overviews are decimating traditional search rankings</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">The specific types of content that still win in 2026</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;">Actionable SEO strategies that actually work in the AI era</li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Study #2: Datos &amp\; SparkToro&#39\;s State of Search Report</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">This study reveals where your customers are&nbsp\;<em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">actually</em>&nbsp\;searching &mdash\; and it&#39\;s not just Google anymore. Perfect for anyone in e-commerce\, retail\, digital advertising\, or media\, this research shows:</p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; padding: 0px 40px\; margin-block: 24px\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">The declining dominance of Google and what&#39\;s replacing it</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Where different demographics are going for answers</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Platform-specific search behaviors you need to know</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;">How to diversify your &quot\;findability&quot\; strategy beyond just Google SEO</li>\n</ul>\n\n<h3 style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: 36px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; color: rgb(13\, 61\, 114)\; line-height: 46px\;">Why You Need to Be Here:</h3>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">If you&#39\;re a small business owner\, entrepreneur\, or marketer still relying on &quot\;traditional SEO\,&quot\; you&#39\;re already behind. This isn&#39\;t doom and gloom &mdash\; it&#39\;s a wake-up call AND a roadmap.</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">I&#39\;m not here to sell you anything. I&#39\;m here to break down billion-dollar research studies into plain English and give you a clear action plan you can implement starting THIS WEEK. No fluff. No jargon. Just the truth about what&#39\;s working\, what&#39\;s dying\, and how to stay ahead.</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">Who Should Attend:</p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; padding: 0px 40px\; margin-block: 24px\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Small business owners trying to get found online</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">E-commerce and retail marketers</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Digital advertising professionals</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Anyone spending money on SEO or Google Ads</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;">Entrepreneurs building their online presence</li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;">Market researchers and industry analysts</li>\n</ul>\n\n<h3 style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: 36px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; color: rgb(13\, 61\, 114)\; line-height: 46px\;">What You&#39\;ll Walk Away With:</h3>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;A clear understanding of how AI is changing search</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;Data-backed insights on where your customers are actually looking</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;Specific\, actionable tactics you can implement immediately</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;A 2026 search strategy that doesn&#39\;t rely on outdated SEO tactics</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;Confidence that you&#39\;re not wasting money on dead channels</p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;">&nbsp\;</p>\n
LOCATION:Webinar
UID:e.2844.10350
SEQUENCE:3
DTSTAMP:20260416T022754Z
URL:https://business.sunprairiechamber.com/events/details/score-the-billion-point-breakdown-search-ai-and-your-business-10350
END:VEVENT

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