BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260715T230000Z
DTEND:20260716T003000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE: Selling on Value Instead of Price & The Issues Behind Lost Profit
DESCRIPTION:SELLING ON VALUE INSTEAD OF PRICE:\n\nA DEEP DIVE INTO BUILDING VALUE THROUGH YOUR CUSTOMER EXPERIENCE\n\nPaul Olsen and Kyle Sattler\, Owners of SO Good Marketing\, will break down how your brand\, marketing\, call handling\, and technician experience all work together to shape what customers are willing to pay. You'll see how small improvements across the customer journey can dramatically increase trust and your pricing power.\n\nIn this session\, you'll learn:\n\n  How your brand and marketing influence what customers expect to pay\n\n  Why your call process can win or lose jobs before you ever show up\n\n  How your technicians impact perceived value on every job\n\n  Practical ways to move from competing on price to competing on experience\n\nUNCOVER THE ISSUES BEHIND LOST PROFIT\n\n \n\nLa Juana "LJ" Chambers\, Tacit Growth Strategies\, will address the real issues behind lost profit\, including informal estimating\, weak contract positioning\, poor cash flow planning\, and reactive project management. She will replace guesswork with practical\, repeatable systems that help you price accurately\, secure better contracts\, and run jobs that actually make money. You'll also learn how procurement readiness and diversified funding like grants and public or private contracts can create stability and reduce reliance on one-off jobs.\n\nIn this session\, you'll learn:\n\n  Why trades businesses lose money even when they're busy and how to fix it with better pricing and contract strategy\n\n  How grants\, procurement opportunities\, and diversified funding can stabilize cash flow\n\n  Simple project management systems to protect profit\, control scope\, and keep jobs on track
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">SELLING ON VALUE INSTEAD OF PRICE:</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">A DEEP DIVE INTO BUILDING VALUE THROUGH YOUR CUSTOMER EXPERIENCE</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">Paul Olsen and Kyle Sattler\, Owners of SO Good Marketing\, will break down how your brand\, marketing\, call handling\, and technician experience all work together to shape what customers are willing to pay. You&rsquo\;ll see how small improvements across the customer journey can dramatically increase trust&mdash\;and your pricing power.</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">In this session\, you&rsquo\;ll learn:</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; How your brand and marketing influence what customers expect to pay</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; Why your call process can win or lose jobs before you ever show up</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; How your technicians impact perceived value on every job</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; Practical ways to move from competing on price to competing on experience</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">UNCOVER THE ISSUES BEHIND LOST PROFIT<br />\n&nbsp\;</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">La Juana &ldquo\;LJ&rdquo\; Chambers\, Tacit Growth Strategies\, will address the real issues behind lost profit\, including informal estimating\, weak contract positioning\, poor cash flow planning\, and reactive project management. She will replace guesswork with practical\, repeatable systems that help you price accurately\, secure better contracts\, and run jobs that actually make money. You&rsquo\;ll also learn how procurement readiness and diversified funding&mdash\;like grants and public or private contracts&mdash\;can create stability and reduce reliance on one-off jobs.</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">In this session\, you&rsquo\;ll learn:</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; Why trades businesses lose money even when they&rsquo\;re busy&mdash\;and how to fix it with better pricing and contract strategy</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; How grants\, procurement opportunities\, and diversified funding can stabilize cash flow</p>\n\n<p style="box-sizing: border-box\; border: 0px\; font-size: 18px\; margin: 0px 0px 1em\; outline: 0px\; padding: 0px\; vertical-align: baseline\; color: rgb(111\, 111\, 114)\; font-family: Lato\, sans-serif\; background-color: rgb(255\, 255\, 255)\;">&#9679\; Simple project management systems to protect profit\, control scope\, and keep jobs on track</p>\n
LOCATION:Webinar
UID:e.2844.10517
SEQUENCE:3
DTSTAMP:20260622T215112Z
URL:https://business.sunprairiechamber.com/events/details/score-selling-on-value-instead-of-price-the-issues-behind-lost-profit-10517
END:VEVENT

END:VCALENDAR