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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20231130T180000Z
DTEND:20231130T190000Z
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SUMMARY:SCORE - How To Create A Marketing Plan For Your Small Business
DESCRIPTION:Are you overwhelmed by all the marketing choices for your business?  Not sure how or where to spend your time and money? \n\n\n\nIt sounds like you need a marketing plan! Without a plan in place\, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.\n\n\n\n\n\nIn this webinar\, professional marketing coach and expert Patty Ross will help you create a marketing plan\, define your brand\, determine your audience and find where to advertise to get a positive return on investment.\n\nA well-executed marketing plan will help you:\n\n\n	Define your businesses strengths\, weaknesses\, opportunities and threats\n	Set goals for marketing your business\n	Define your target audience\n	Create your Unique Selling Proposition based on competitor analysis\n	Measure and Optimize your Marketing Efforts\n	Define your brand with proper visuals and messaging\n	Determine the tools you will need to execute your marketing plan\n\n\nLive attendees will receive free business resources\, a copy of the slide deck\, and a link to this webinar recording.\n\n\n\nAbout the presenter:\n\n \n\nPatty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.\n\nShe has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, CBD/cannabis\, restaurants\, political activism\, and nonprofits.\n\nGolden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.
X-ALT-DESC;FMTTYPE=text/html:<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h1 class="h3-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: var(--ff-display)\; font-weight: var(--fw-semibold)\; color: var(--score-heading-font-color\, var(--brand-background-hover))\; font-size: var(--fs-h3-large)\; line-height: var(--lh-h3-large)\; box-sizing: inherit\;"><span style="font-size:22px\;"><strong>Are you overwhelmed by all the marketing choices for your business?&nbsp\; Not sure how or where to spend your time and money?&nbsp\;<br />\n<br />\nIt sounds like you need a marketing plan! Without a plan in place\, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.</strong></span></h1>\n</div>\n\n<div cloned-slot-name="default" cloned-slot-type="default-slot--element" style="box-sizing: inherit\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\;">\n<p style="font-family: var(--ff-body)\; font-weight: var(--fw-normal)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><br />\n<span style="font-size:18px\;">In this webinar\, professional marketing coach and expert Patty Ross will help you create a marketing plan\, define your brand\, determine your audience and find where to advertise to get a positive return on investment.</span></p>\n\n<p style="font-family: var(--ff-body)\; font-weight: var(--fw-normal)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="font-size:18px\;">A well-executed marketing plan will help you:</span></p>\n\n<ul style="box-sizing: inherit\;">\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Define your businesses strengths\, weaknesses\, opportunities and threats</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Set goals for marketing your business</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Define your target audience</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Create your Unique Selling Proposition based on competitor analysis</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Measure and Optimize your Marketing Efforts</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\; margin-block-end: 1rem\;"><span style="font-size:18px\;">Define your brand with proper visuals and messaging</span></li>\n	<li style="padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; box-sizing: inherit\;"><span style="font-size:18px\;">Determine the tools you will need to execute your marketing plan</span></li>\n</ul>\n\n<p style="font-family: var(--ff-body)\; font-weight: var(--fw-normal)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="font-size:18px\;"><em style="box-sizing: inherit\;">Live attendees will receive free business resources\, a copy of the slide deck\, and a link to this webinar recording.<br />\n<br />\n<strong>About the presenter:</strong></em></span><br />\n&nbsp\;</p>\n\n<p cloned-slot-name="default" cloned-slot-type="default-slot--element" style="font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\;"><span style="font-size:18px\;">Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.</span></p>\n\n<p cloned-slot-name="default" cloned-slot-type="default-slot--element" style="font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\;"><span style="font-size:18px\;">She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, CBD/cannabis\, restaurants\, political activism\, and nonprofits.</span></p>\n\n<p cloned-slot-name="default" cloned-slot-type="default-slot--element" style="font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\;"><span style="font-size:18px\;">Golden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.</span><br />\n&nbsp\;</p>\n\n<p cloned-slot-name="default" cloned-slot-type="default-slot--element" style="font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin: 0px\; box-sizing: inherit\;">&nbsp\;</p>\n</div>\n
LOCATION:
UID:e.2844.8471
SEQUENCE:3
DTSTAMP:20260425T083438Z
URL:https://business.sunprairiechamber.com/events/details/score-how-to-create-a-marketing-plan-for-your-small-business-8471
END:VEVENT

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