BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20251114T150000Z
DTEND:20251114T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE: How to Build an Effective Marketing Strategy and Plan
DESCRIPTION:How To Build An Effective Marketing Strategy & Plan \n\nIn today's ever-changing marketplace it is a challenge to find the right messaging\, branding\, and marketing strategy to connect with your target customer. \n\nWith the variety of digital marketing options available\, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan. \n\nIn this Live Online Workshop\, you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop\, you will create a draft of a 12-month marketing plan that you can start executing the same day. \n\nTo be discussed: \n\n         Clarifying the company's key message to customers and prospects\n\n         Knowing exactly what your customer thinks about your brand\n\n         Discovering what makes you better than the competition to own your market segment\n\n         Presenting the experience that converts prospects into customers\n\n         Creating a simple and effective marketing plan.\n\n         Developing effective lead generation campaigns\n\n         Social media & content strategies that make you a thought leader\n\n         Plus many FREE\, simple\, downloadable resources you can use immediately in your business. \n\nAbout Our Instructor \n\nMark Treager\, Chief Evangelist Officer (CEO)\, Cornerstone Media Group\, Inc.\, Atlanta\, GA (www.CSMediaGroup.com) brings over 35+ years of passion and experience in the world of sales and marketing.\n\nA maverick since the beginning of his career\, Mark is a bold thinker who challenges the status quo wherever possible. His practical\, no-nonsense\, refreshingly varied approaches to marketing inspire teams to think way beyond any box and help brands build loyal\, generational customers. \n\nCornerstone Media Group has worked with a gamut of clients\, from the US Army to a wide range of small businesses and startups. They excel in tailoring marketing strategies specifically to fit each business's unique needs\, making the process simple\, effective\, and easy to repeat long term.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">How To Build An Effective Marketing Strategy &amp\; Plan</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In today&#39\;s ever-changing marketplace it is a challenge to find the right messaging\, branding\, and marketing strategy to connect with your target customer.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">With the variety of digital marketing options available\, it can be confusing to determine which will work best for your business much less build an effective marketing strategy and plan.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this Live Online Workshop\, you will learn how to clarify the message to your target customers and identify the right platform to reach them. As part of the workshop\, you will create a draft of a 12-month marketing plan that you can start executing the same day.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">To be discussed:&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Clarifying the company&rsquo\;s key message to customers and prospects</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Knowing exactly what your customer thinks about your brand</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Discovering what makes you better than the competition to own your market segment</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Presenting the experience that converts prospects into customers</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Creating a simple and effective marketing plan.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Developing effective lead generation campaigns</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Social media &amp\; content strategies that make you a thought leader</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&middot\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Plus many FREE\, simple\, downloadable resources you can use immediately in your business.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">About Our Instructor</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Mark Treager\, Chief Evangelist Officer (CEO)\, Cornerstone Media Group\, Inc.\, Atlanta\, GA (<a href="http://www.csmediagroup.com/" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; color: rgb(0\, 110\, 183)\; text-decoration-line: initial\; text-decoration-color: rgb(0\, 110\, 183)\; padding: 0px\; display: inline-flex\; flex-direction: row\; align-items: center\; gap: 10px\;">www.CSMediaGroup.com</a>) brings over 35+ years of passion and experience in the world of sales and marketing.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">A maverick since the beginning of his career\, Mark is a bold thinker who challenges the status quo wherever possible. His practical\, no-nonsense\, refreshingly varied approaches to marketing inspire teams to think way beyond any box and help brands build loyal\, generational customers.&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\; background-color: rgb(255\, 255\, 255)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Cornerstone Media Group has worked with a gamut of clients\, from the US Army to a wide range of small businesses and startups. They excel in tailoring marketing strategies specifically to fit each business&#39\;s unique needs\, making the process simple\, effective\, and easy to repeat long term.</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></p>\n
LOCATION:Virtual
UID:e.2844.10205
SEQUENCE:3
DTSTAMP:20260430T113216Z
URL:https://business.sunprairiechamber.com/events/details/score-how-to-build-an-effective-marketing-strategy-and-plan-10205
END:VEVENT

END:VCALENDAR