BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20220407T230000Z DTEND:20220408T000000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:SCORE - Connecting with Customers in the Digital World DESCRIPTION:It's no secret that customers are the lifeblood of your business\, and connecting with them is crucial to your long-term success. While digital channels and tools make it easier to reach a larger audience than ever before\, the challenge is to make each customer experience as meaningful as the personal\, human-to-human connections of the pre-digital world.\n\nIn this session\, Michelle Rowe\, FedEx Services Director of US Performance Marketing\, shares digital marketing expertise that will benefit businesses of all types and sizes\, including tips on utilizing channels such as email and social media\, paid ad strategy\, and the importance of personalized messaging.\n\nYou'll learn about:\n\n\n Online correspondence etiquette\n Driving traffic to your website\n Choosing the social media platforms that fit your message\n When and how to send emails\n Developing paid ads that convert\n\n\n\n\n\n\n\nBROUGHT TO YOU BY FedEx\n\n\n\n\n\n\n\nThe FedEx Small Business Center can help with your everyday business challenges by offering advice and guidance from a network of small-business peers and experts.\nMore from FedEx\n\n\n\n\n\n\n\n\nABOUT THE PRESENTER(S)\n\n\n\n\n\nMichelle Rowe is Director of US Performance Marketing\, leading a team of digital marketers who support all US go-to-market activities across paid digital media.\n\n\nMichelle Rowe\n\nDirector\, US Performance Marketing\, FedEx Services X-ALT-DESC;FMTTYPE=text/html:
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It&rsquo\;s no secret that customers are the lifeblood of your business\, and connecting with them is crucial to your long-term success. While digital channels and tools make it easier to reach a larger audience than ever before\, the challenge is to make each customer experience as meaningful as the personal\, human-to-human connections of the pre-digital world.

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In this session\, Michelle Rowe\, FedEx Services Director of US Performance Marketing\, shares digital marketing expertise that will benefit businesses of all types and sizes\, including tips on utilizing channels such as email and social media\, paid ad strategy\, and the importance of personalized messaging.

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ABOUT THE PRESENTER(S)

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Michelle Rowe - FedEx Services
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Michelle Rowe is Director of US Performance Marketing\, leading a team of digital marketers who support all US go-to-market activities across paid digital media.

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Michelle Rowe
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Director\, US Performance Marketing\, FedEx Services
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\n LOCATION:Register at: https://madison.score.org/connecting-customers-digital-world UID:e.2844.6006 SEQUENCE:3 DTSTAMP:20260531T230753Z URL:https://business.sunprairiechamber.com/events/details/score-connecting-with-customers-in-the-digital-world-6006 END:VEVENT END:VCALENDAR