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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20241107T170000Z
DTEND:20241107T183000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE - Business Branding 101 - How To Create Your Brand Strategy
DESCRIPTION:Are you struggling to effectively communicate your business's value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience? \n\nIn this DIY workshop\, you'll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We'll guide you step by step through the process of constructing the three brand essentials: your brand story\, symbol\, and strategy.\n\nYou'll learn how to:\n\n\n	Establish a "voice" for your brand\n	Develop your company name\n	Write a mission statement\, positioning statement and value proposition\n	Create brand symbols like your logo\, type font and color palette\n	Combine your brand story\, symbols and strategy into a clear and consistent branding framework
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Are you struggling to effectively communicate your business&#39\;s value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience?&nbsp\;</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this DIY workshop\, you&#39\;ll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We&#39\;ll guide you step by step through the process of constructing the three brand essentials: your brand story\, symbol\, and strategy.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">You&#39\;ll learn how to:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Establish a &quot\;voice&quot\; for your brand</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Develop your company name</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Write a mission statement\, positioning statement and value proposition</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Create brand symbols like your logo\, type font and color palette</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Combine your brand story\, symbols and strategy into a clear and consistent branding framework</span></li>\n</ul>\n
LOCATION:
UID:e.2844.9358
SEQUENCE:3
DTSTAMP:20260505T141538Z
URL:https://business.sunprairiechamber.com/events/details/score-business-branding-101-how-to-create-your-brand-strategy-9358
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